The Ambassador Platform Knowledge Base

What is the Tags Manager and how do I use it?

How the Tags Manager works

In the Tags Manager, you can:

  • View all existing tags in your account.
  • See how many ambassadors, videos, streams, and FAQs are linked to each tag.
  • Filter tags by type (ambassador tags, content tags, unused tags).
  • Edit or delete existing tags.
  • Create new tags for campaigns, topics, or specific student groups.
Steps to create and manage tags
  1. Log in to your TAP admin dashboard.
  2. Go to Settings > Tags Manager.
  3. To create a new tag:
    • Click + Create new tag (top-right).
    • Give the tag a clear name (e.g. Philosophy Students, UG Offer Holders 2025).
    • Save.
  4. To edit an existing tag:
    • Click the pencil icon in the ACTIONS column.
    • Update the tag name as needed.
  5. To delete a tag:
    • Click the bin icon in the ACTIONS column.
    • Confirm deletion (note: deleting a tag removes it from all associated content).
  6. To filter tags:
    • Use the dropdown to view all tags, ambassador tags, tags with content, or unused tags.

Why use tags?

Tags help you:

  • Group ambassadors by subject, location, or cohort.
  • Organise content for specific campaigns or promotions.
  • Create filtered TAP Feed links or dropdowns (e.g. “Postgraduate Ambassadors” or “Offer Holder FAQs”).
  • Improve discoverability for prospective students searching your feed.
👉 Example: If you tag ambassadors as Commuter Students, prospects searching “commuter” in the feed will see those profiles first.

Tips for success
  • Keep tag names short, clear, and consistent (e.g. use Business not Biz).
  • Avoid duplicates like “Admissions” vs “admission” — check before creating new tags.
  • Review unused tags regularly and clean up to avoid clutter.