What Is the Impact Report?

Last update about 2 months ago

1. Stage Progressions

This table shows how prospects are moving through your funnel, helping you identify which stages are performing well and where drop-offs may be occurring.

This table shows how prospects are moving through your funnel, helping you identify which stages are performing well and where drop-offs may be occurring.
You’ll see:

Direct entries – how many prospects signed up at this stage
From previous stage(s) – how many progressed to this stage after signing up earlier
Total at this stage – the combined number of prospects here
Progressed further – how many moved on to a later stage
% progressed – the proportion of sign-ups at this stage who moved forward

TAP recognises that student journeys are often non-linear. That’s why the report focuses on overall funnel progression rather than strict stage-to-stage movement — giving you a more realistic view of how students engage.

2. Impact on Student Experience

To help you understand the quality of engagement, TAP asks students who’ve progressed to a later stage how the service influenced their decision-making.

Depending on the stage they reach, they’ll be asked:

Do you feel more informed after using this service?
Did this service influence your decision to apply?
Do you feel more confident as a result of using this service?

Students can also leave free-text feedback, giving you qualitative insights into what’s working and what could be improved.

3. ROI Calculator

This tool helps you estimate the financial return TAP is delivering — based on your inputs and student-reported outcomes.

You’ll enter:

Your TAP licence cost and currency
Ambassador hourly rates
Number of actively engaged staff
Weekly hours spent on TAP
Your average tuition fee

The calculator will then estimate:

Enrolments (based on student self-reporting — editable for accuracy)
Annual tuition revenue
Dropout reduction impact

While TAP provides a strong starting point, your CRM will often be the more complete source of truth. You’re encouraged to adjust the calculator inputs and share feedback to help improve future versions.