What is TAP Chat?

How Prospects Can Start a Conversation

Prospects on TAP have multiple ways to engage, build confidence, and feel a sense of belonging before they apply.

These peer-to-peer conversations are a key driver of conversion, helping students move through the recruitment funnel with greater clarity and reassurance.

There are two main channels:

• TAP Feed – Embedded on your website, ideal for capturing leads and converting casual visitors into genuine enquirers.
• Future Students App – Designed to nurture leads and drive enrolment. Institutions promoting the app to offer holders have seen a 7× increase in messages per prospect compared to Feed-only engagement.

This makes the app a powerful tool for deepening engagement and supporting conversion at later stages.

Scalable, Safe, and High-Quality Conversations

With thousands of chats happening each month, TAP includes built-in features to ensure conversations are:

• Safe – Strong safeguarding principles are in place
• Scalable – Admins can monitor and manage interactions
• High-quality – Designed to support meaningful, helpful exchanges

You can also enable prospect-to-prospect conversations through the Community feature, helping offer holders connect with future classmates and flatmates before arriving on campus.