💡 What is social proof?
Social proof is the idea that people are more likely to take action when they see others doing the same. In the context of TAP, it shows prospects that many others have already used your Feed to connect with ambassadors and learn about student life.
🎯 Why use it?
- Builds credibility and trust
- Encourages more engagement with your ambassadors
- Reinforces the value of your Feed to new visitors
⚙️ How does it work?
You can enable Social Proof in your Feed settings via the admin dashboard:
You can enable Social Proof in your Feed settings via the admin dashboard:
The message displayed depends on how many new users (first-time visitors) your Feed has had since 29 April 2020:
New Users
Message Displayed
0–200
No message shown
201–500
“Join hundreds who have gained first-hand insights into life at [Institution Name]”
500+
“Join [XXX] people who have gained first-hand insights into life at [Institution Name]”
