What is Community and how does it support student conversion?

Last update about 2 months ago

🌐 What is Community?

Community is designed to replicate the social experience of being on campus — digitally. It allows offer holders and applicants to interact in customised spaces based on shared interests, backgrounds, or study subjects.

Once invited, prospects can:

Join group conversations
Start 1:1 chats with other applicants or current students
Access peer-generated media
Attend online events (if Streams is enabled)

Admins can:

Set up and manage Community spaces via the dashboard
Track invite acceptance and engagement
Oversee conversations and step in when needed

The most notable example of where Community is used is to create Communities for applicants or offer holders for a particular upcoming intake.
See the short video below for a walkthrough of the prospective student experience of the app:

🎯 Why does Community matter?

In a recent survey:

80% of prospective students said it’s important to feel a sense of belonging before applying or accepting an offer.
80% also said they would value a digital space to connect with other applicants and current students.

Without a structured space like Community, students often turn to unofficial group chats on social media — which can be hard to monitor and may lead to misinformation or safety concerns.

🚀 Getting Started with Community

If you don’t currently have access to Community, reach out to your Client Success Manager or email [email protected].

We’ve also created a short guide to help you:

Remember that if you're working with a Delivery Manager, they can help do both the above steps for you.
We look forward to seeing your digital community come to life!