🧠 Key Ingredients of a Successful P2P ProgrammeStrong Team Structure
- Clear internal roles across setup, recruitment, content, and reporting
- Regular collaboration with your Client Success Manager (CSM) and Delivery Manager (DM) to align on goals and campaigns
- Stakeholders across admissions, marketing, and student services understand the value of P2P
- Internal teams use TAP insights to inform wider recruitment and conversion strategies
- Improved conversion rates across key stages (e.g. applications/offer acceptances/enrolments)
- Enhanced student experience through authentic peer connections
- Understand platform features, safeguarding, and response expectations
- Know who to loop in for support and how to represent your institution effectively
- Regular check-ins (e.g. termly meetings)
- Share impact stats (e.g. number of students helped)
- Offer incentives: merch, pizza, shoutouts, training
- Create a sense of purpose and community
- Involve ambassadors in focus groups and student voice initiatives
- Align ambassador content with key recruitment milestones (e.g. open days, results day, enrolment)
- Promote connections with your students through:
- Launch campaigns
- Email journeys to applicants and offer holders
- Online events (TAP Streams)
- In-person events with physical collateral promoting ambassador profiles (QR codes, postcards, slides)
- Closed communities for applicants and offer holders
- Review performance metrics with your Client Success Manager and Delivery Manager
- Use insights to optimise ambassador activity and campaign timing
- Leave feedback directly in the Dashboard > Feedback page
- Or share insights during regular meetings with your TAP team