π§βπΌ Single Account Strategy
This setup uses one Admin Dashboard and one Feed to manage all ambassadors and content centrally.
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Pros:
- π Centralised control: One dashboard for all data, content, and ambassador profiles.
- π― Filtered promotions: Use filters to show relevant content on different pages (e.g. by campus or region).
- π Minimal admin effort: Fewer admins needed; ideal for institutions with centralised marketing or recruitment.
β οΈ Considerations:
- π₯ All admins see all data and may receive notifications across the network.
- π Data is unified but not segmented by default β filtering is needed for analysis.
π’ Multiple Account Strategy
This setup uses separate Admin Dashboards and Feeds for different brands, campuses, or teams.
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Pros:
- π§βπ§ Local autonomy: Each team manages its own ambassadors, content, and Feed.
- π Segmented data: Admins only see data relevant to their account.
- π Group Feed option: Combine content from multiple accounts into one Feed (available for an additional fee).
β οΈ Considerations:
- π Requires more setup and admin involvement at the local level.
- π£ Each team is responsible for its own promotions and ambassador engagement.
π€ How does this work with Active Management?
If you're on Active Management, TAPβs Delivery Manager can help coordinate across multiple accounts or support your centralised strategy by:
- Managing notifications and ambassador activity
- Curating content across accounts
- Providing regular reporting and insights
- Supporting prospect engagement across Feeds
π¬ Need help deciding?
Reach out via chat support or email us at [email protected] β weβll help you choose the best setup for your goals.