How to improve your conversion rate using pop cards

Why TAP pop cards outperform chat bots

Pop cards are one of the most effective ways to promote your Feed. Unlike chat bots, which often focus on admin queries, TAP pop cards:

• Highlight ambassador conversations clearly
• Follow the prospect journey across key pages
• Avoid confusion caused by multiple calls to action
• Drive significantly more traffic - up to 6x more in some partner cases

Partners who added pop cards after launching their Feed saw a dramatic increase in engagement. Pop cards make it easy for prospects to discover and connect with ambassadors, nurturing relationships throughout the recruitment funnel.
Chat bot vs TAP pop card: What’s the difference?

While chat bots can be useful for answering admin questions, they often compete with TAP pop cards for attention. This can lead to:

• Lower conversion-to-conversation rates
• Confusion from multiple CTAs
• Missed opportunities to connect with ambassadors

If you must keep a chat bot, consider integrating it with TAP by adding an option like:
“I’m looking to speak to someone about my future studies.”
The University of Adelaide does this well — nearly 10% of their monthly prospects start ambassador chats via their bot.
Our recommendations

• Use pop cards as your primary CTA for ambassador engagement.
• Embed them on key pages that prospects visit during their decision-making journey.
• If using a chat bot, link it to ambassador conversations to reduce friction and improve conversion.

Related Actions

• Want to learn how to embed pop cards? Check out our Pop Card Setup guide.
• Need help tracking Feed traffic? See our Reporting and Insights article.