How do I write an ambassador job description?

Suggested role titleCommon titles include Digital Ambassador or Student Ambassador. Choose one that best fits your institution’s style.
Example role overviewFeel free to adapt this text for your own advert:

As a Digital Ambassador, you’ll represent our institution online by sharing your experiences through content and conversations with prospective students. You’ll create short videos, photos, and FAQs, and you’ll chat with prospects via a mobile app.
This role combines elements of a journalist, spokesperson, and influencer — offering authentic insights into life at our institution. You’ll also build a data-driven reference of your contributions, which can strengthen your CV or résumé.

👉 You may also wish to explain who the prospective audience will be (e.g. international students, undergraduate applicants).
Example list of activitiesSetup and training

• Download the TAP mobile app to your personal phone.
• Access on-demand training to learn how to use the platform.

Ongoing work

• Create content (short videos and/or photos) showcasing authentic student life — on campus, in the city, through clubs and societies, or your day-to-day experience.
• Answer FAQs to build ambassador-led resources on the institution website.
• Maintain a profile on the institution website where your content and answers are visible to prospects.
• Chat with prospective students via the mobile app (messages are monitored through the Admin Dashboard).
• Develop an awareness of the institution’s courses and experiences so you can represent them positively.

Time commitmentThis varies across institutions, but as a guide for university use:

• On average, ambassadors may receive two chat conversations per week.
• Ambassadors are expected to create two photo or video posts per week.
• This typically equals 1–2 hours of work per week, tracked automatically in the app.

Benefits for student ambassadors(Adjust or remove if your role is not student-focused)

• Gain valuable experience to add to your CV.
• Obtain an automated and personalised career reference.
• Flexible working arrangements.
• Be part of a supportive team with regular meetings.
• Training provided to help you use The Ambassador Platform confidently.
• Positively influence prospective students making life-changing education decisions.

How to applyComplete our short application form and explain why you would make a great Digital Ambassador, drawing on relevant experience and skills. You may also be asked to submit an answer to a set question, either as a written response or a short video.
👉 Resource: Download our ambassador job description template to customise for your institution.
Need more help?If you’d like additional guidance, get in touch with your Client Success Manager.