Do we need to include #ad in our posts?

Why is #ad used?

#ad is commonly used by social media influencers to indicate paid promotional content on their personal channels. It helps distinguish between authentic posts and sponsored content.

How is TAP content different?

• Posts are created by ambassadors but published by the institution on its own channels.
• TAP includes a reference to the content creator in the caption, which can be edited or removed.
• The institution is promoting itself, not a third-party brand — this differs from influencer marketing.

What’s TAP’s position?

TAP believes it’s clear that the content is institution-led and not influencer advertising, so #ad is not necessary.

However, TAP cannot provide legal advice, so if you're unsure, please consult your institution’s legal or compliance team.